The Story
Behind the Brand
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Behind the Brand
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Arthaus came to me with a mission that goes far beyond building houses.
Their vision is rooted in the belief that our living spaces can shape a better world—one defined by love, connection, and deep respect for the environment.
Their vision is rooted in the belief that our living spaces can shape a better world—one defined by love, connection, and deep respect for the environment.
As we worked on their brand identity, three qualities rose to the surface: artfulness, sustainability, and innovation. Artfulness reflects their commitment to beauty and creativity in every detail.
Sustainability speaks to their responsibility toward the planet and future generations. And innovation captures their embrace of technology to make homes smarter, healthier, and more connected.
Sustainability speaks to their responsibility toward the planet and future generations. And innovation captures their embrace of technology to make homes smarter, healthier, and more connected.
The Arthaus voice had to embody this balance: inspiring yet grounded, aspirational yet practical.
The result is a brand that doesn’t just promise beautiful homes, but invites people into a vision of living better, doing better, and shaping a world that’s better for us all.
The result is a brand that doesn’t just promise beautiful homes, but invites people into a vision of living better, doing better, and shaping a world that’s better for us all.
Brand Book
