Role: Design Lead
Strategy · Visual Identity · Packaging · Product Experience
Strategy · Visual Identity · Packaging · Product Experience
For Tempdrop 2.0, I redesigned the product packaging and armband to create a more playful and modern experience. The goal was to better connect with a younger audience while improving everyday usability.
The Armband
The previous light-colored armband showed dirt quickly, diminishing perceived cleanliness and long-term satisfaction. The redesign introduced a darker, more durable colorway that reduces visible wear, enhances perceived quality, and improves the overall long-term usability of Tempdrop 2.0.
